10 payment plan tips

Cashflow is essential to any organisation’s success.  Here are some things to consider when deciding to offer a payment plan option: 1. Frequency pays off so give options The simple psychology of the subscription model equation is that a customer feels more comfortable with paying a small amount than they do a large amount.  The […]

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Customer Retention Strateges that stand the test of time

In today’s competitive economic environment, customer retention continues to stand the test of time as a cost-effective and profitable business strategy. So, with plenty written on this subject, where do you start?  Here are some top line ideas that can be implemented across any industry and will make a positive and effective difference: Outstanding customer […]

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GLOWING STRONG!

Clubbercise®, the adrenalin-pumping dance fitness phenomenon has taken the UK by storm since it launched in 2014 and is set to do the same in Australia. In four years over 2,000 instructors have been trained and around 100,000 people take their classes every week. NRG Fitness in Suffolk introduced Clubbercise classes in late 2014. Their […]

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You Can’t Pour From an Empty Cup. You Must Take Care of Yourself First

Every woman I meet and speak to, has a dream: to live a happy, healthy life. A life that’s long, rich, fulfilling, full of energy and excitement… trouble is they are not really sure what to do about it… As a Mind / Body Fitness Expert, I inspire busy, stressed, overwhelmed, overweight professional women to […]

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Meet an Influencer: Mel Tempest – Global Fitness Influencer

The Big Smoke sat down with Mel Tempest, independent health club owner and fitness business influencer, to learn about her life, her career, and why she thinks the fitness industry needs major disrupting. Hi Mel! Can you tell us briefly about yourself and the businesses you run? I started in the fitness industry in December 1999 as […]

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ADD SOME STRENGTH® TO GET YOUR GROUP FITNESS STUDIO BOOMING

In today’s competitive marketplace, it’s essential for clubs and studios to offer something unique and effective, which consistently delivers results for all demographics – fast! This is why, fitness operators who are searching for a USP (unique selling point), need look no further than Mark Moon’s STRENGTH® Full-Body Workout program. This barbell-based program is forecast […]

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WHY WE FAIL AT GROUP FITNESS PROGRAMMING

A few years back I worked for the leading supplier of group fitness to the world. My role as Account Manager gave me the opportunity to travel the country and visit clubs of all different shapes and sizes. It was during my time here that I developed the skill set to understand an individual clubs […]

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Why it pays not to be an expert. Insurance in the Health and Fitness Industry.

Health professionals are passionate. Just ask any one of the many registered personal trainers in the country about how to get results. Yes, there are many proven ways, exercises, transformation challenges and more these health professionals can advise you on to get results. But ask these health professionals about the unsolicited tips you got from […]

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TARGETING HIGH VALUE CLIENTELE? FACEBOOK COULD BE THE ANSWER YOU’RE LOOKING FOR

By: Tim Lyons, Owner, ProFit Marketing Solutions In the somewhat daunting world of high profile clients and equally high value products and services, many business owners are loathe to compete against the crowd using mainstream social media advertising venues currently available. They opt instead for over-the-top marketing and advertising in an attempt to reach their […]

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